SonyBMG, Six Apart Launch A&R Social Net, Kill Off Demo Tapes (story taken from www.PaidContent.org) -- SonyBMG has partnered with blog software maker Six Apart to offer artists sites that, starting today, will be its primary method of hearing unsigned new acts in the UK. “If you want our A&R team to hear your music, then don’t send a CD, REGISTER A BLOG,” the world’s number two record company says.
The company will instead direct budding acts to ColumbiaDemos.co.uk or RCADemos.co.uk, each of which is a landing page for Six Apart’s easy-to-use Vox multimedia blogging software that, upon registration, automatically joins new members with a corresponding “neighborhood” for each of the two label imprints. Label bosses including Columbia MD Mike Smith and SonyBMG Europe CEO Ged Doherty have started their own blogs, one of which says: “We don’t want demo CDs anymore, it takes ages for you to do, they get lost and it’s a waste of plastic.”